Behind the Scenes: A UGC Ad Campaign That Outperformed the Brand’s Own Videos

For this D2C skincare brand, polished studio videos were getting scrolled past. So we produced a batch of UGC-style video ads instead — shot to look native to the feed, not like an ad.

Every video was built around a single, specific hook and tested independently on paid social. The best performers outpaced the brand’s existing polished creative on both watch time and conversion rate, at a fraction of the production cost.

It’s a pattern we see again and again: authenticity beats production value when the goal is stopping the scroll.