ERP vs Custom Software: What Should You Actually Build?
A practical framework for deciding between an off-the-shelf ERP and a purpose-built platform.
A practical framework for deciding between an off-the-shelf ERP and a purpose-built platform.
Manufacturing businesses can’t afford downtime — a broken ERP means halted production lines and missed shipments. So when one of our manufacturing clients needed to move off a decade-old on-premise ERP, zero downtime wasn’t a nice-to-have, it was the entire brief.
We ran the migration in parallel: standing up the new cloud-native platform, mirroring live data in real time, and cutting over module by module rather than all at once. Every cutover was reversible until we were confident it was solid.
The client now runs on a modern, scalable stack on AWS with none of the operational risk a traditional big-bang migration would have carried.
Before we got involved, this B2B sales team was juggling three separate spreadsheets and a handful of disconnected tools just to track a single deal from lead to close. Nothing synced, nothing was trustworthy, and reporting took a full day every month.
We designed and built a custom CRM around exactly how their sales process actually works — not a generic template. Built on React and Node.js, it gives reps one place to manage pipeline, and gives leadership real-time visibility without any manual rollups.
The team now closes deals faster simply because they can trust the data they’re looking at.
The step-by-step approach we use to migrate teams off spreadsheets without losing a single record.
Paid ads were getting expensive and inbound was inconsistent for this B2B SaaS client. We built an organic search strategy from the ground up — technical SEO fixes, a content calendar built around real buyer questions, and a link-building push focused on relevance over volume.
Six months in, qualified inbound leads had tripled, and organic search had become the client’s single largest source of pipeline.